I tried the cheerios with honey. It's OK (in moderation). I suspected it was flavoured with sugar. So I found a generic brand.. and they use real honey, and have a lower fibre content. (which better suits my diet). I've noted that a lot of generic brands are lower in fat, salt, etc... Like, I've found that higher priced brandnames with specialty labels (heart healthy, hearty choice, etc ..) aren't typically as good nutritionaly for me as no name brands. Go figure. You really have to look at labels and comparison shop.