David
Co-Founder
The more I research IBD around the internet, the more I come across what I feel are underhanded marketing techniques. Companies and people are absolutely preying upon people with IBD. Is Lifeway Kefir, a rather large company AND a sponsor of the CCFA engaging in marketing techniques that are rather lacking? What did I find?
1. Lifeway Kefir sponsors the CCFA. Obviously they are targeting people with IBD. How does Kefir benefit people with Ulcerative Colitis or other forms of IBD?
2. http://www.lifeway.net/_ms/Default.asp is their webpage on Kefir and Ulcerative Colitis. What does it say?
A:
B:
Moving along with the Lifeway Kefir page:
C:
Is Lifeway Kefir preying upon people with IBD? Are they engaging in underhanded marketing techniques? Honest mistakes? A marketing department intern gone rogue?
What's your opinion?
What I know is that there are way too many people and companies out there preying upon those of us with IBD.
1. Lifeway Kefir sponsors the CCFA. Obviously they are targeting people with IBD. How does Kefir benefit people with Ulcerative Colitis or other forms of IBD?
2. http://www.lifeway.net/_ms/Default.asp is their webpage on Kefir and Ulcerative Colitis. What does it say?
A:
Can hold it's own? What the heck does THAT mean?In addition to boosting immunity, improving lactose intolerance, fixing bad breath and fighting the flu, Lifeway kefir can also hold its own when it comes to Ulcerative Colitis.
B:
THIS UC PATIENT?! Oooh! Must be good? Who IS this UC patient we ask? The "UC Patient" in the article is the mother of a son whose doctor THOUGHT he MIGHT have "COLITIS" (I hear there's more than one kind but what do I know) but before the colonoscopy, sent the son to the store for some LIFEWAY KEFIR. I see. Now, as someone who has done a ton of marketing in his life, this article sure smelled of marketing rather than a mother talking about her son. So I researched the author, "Published by Charlene Collins. Charlene Collins is a retired licensed practical nurse from Bethlehem, Georgia." A little research on Charlene Collins took me to this page which confirms that she is a Ghost Writer.Once you're diagnosed, your physician will help you chart the best course of action for treatment. But have you ever considered kefir as an effective supplement to your medication and therapy? The probiotics can help quell diarrhea - this UC patient went from battling diarrhea 10 or more times per day to normal bowel function
Moving along with the Lifeway Kefir page:
C:
Good news everyone, everything we thought we knew is wrong. It turns out that IBS is similar to UC and IBD! Who woulda thunk it?And according to this Johns Hopkins article, probiotic therapy with Lactobacillus acidophilus and Bifidobacteria infantis has been shown to significantly improve symptoms and quality of life in patients with irritable bowel syndrome, which is similar to UC.
Is Lifeway Kefir preying upon people with IBD? Are they engaging in underhanded marketing techniques? Honest mistakes? A marketing department intern gone rogue?
What's your opinion?
What I know is that there are way too many people and companies out there preying upon those of us with IBD.