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From the Age newspaper (Melbourne) and the Sydney Morning Herald yesterday:
A hit in the US, but local [Australian] audiences shun religious epic
Cinema distributor Mike Vile has learnt the difference between religious devotion in the US and Australia. While Son of God took $64 million in North America, ... [it] has opened with just $78,000 from 90 screens in this country, despite a strong faith-based marketing campaign that included preview screenings for pastors and advertising in religious media. "We're a little bit stunned,'' says Vile, who intended no pun when he added: "We expected it to do a hell of a lot more than it's done.''
A hit in the US, but local [Australian] audiences shun religious epic
Cinema distributor Mike Vile has learnt the difference between religious devotion in the US and Australia. While Son of God took $64 million in North America, ... [it] has opened with just $78,000 from 90 screens in this country, despite a strong faith-based marketing campaign that included preview screenings for pastors and advertising in religious media. "We're a little bit stunned,'' says Vile, who intended no pun when he added: "We expected it to do a hell of a lot more than it's done.''